Amazon Pay Statistics By Usage, Revenue and Facts [2025*]

Introduction

Contents

Introduction
Editor’s Choice
Number and Share of Merchants Who Use Amazon Pay
Industry Segments Statistics Utilizing Amazon Pay
Amazon Pay Customers Statistics
Amazon Pay Revenue Statistics
Companies Using Amazon Pay (Revenue)
Amazon Pay Statistics By Demographics
Stores That Installed Amazon Pay
Monthly Sales of Amazon Pay’s Customers By Region
Digital Payments Statistics
Monthly App Spend of Amazon Pay’s Customers
Amazon Pay Web Traffic
Amazon’s Pay Market Share
Amazon Pay – Driving Business Growth
Future Trends of Amazon Pay Statistics
Conclusion

Amazon Pay Statistics: To provide a simple payment experience integrated within both online and in-store purchases, Amazon Pay takes advantage of Amazon’s significant framework and consumer network. Understanding the way Amazon Pay works will help you understand what is happening in the world of payment technology and consumer behavior, such as changes in digital wallets and payment systems over time. The fundamental assumption behind its operation is that it is convenience-based and based on trust. Users no longer need to enter their card information because it is stored with their existing accounts at Amazon for convenience’s sake – this way, they seem more likely to stay loyal customers for long periods.

This ease has contributed greatly to it becoming increasingly popular among Amazon’s large clientele. Therefore, we shall look at various aspects of Amazon pay statistics related to this service, such as user adoption rate, sizes of transactions made through it, extent of market penetration, and growth patterns over time. Our goal is, therefore, to discuss the implications for the payment processing industry as a whole while also identifying key determinants of success for Amazon Pay.

Editor’s Choice

Amazon Pay corporate payment solutions are available through more than 1,000 partner applications.
There are 106,615 websites worldwide that accept Amazon Pay, a 7.46% increase. In the United States, 3,800 offline stores support transactions made via Amazon Pay, making it the third most popular payment processing platform.
According to Amazon Pay statistics, 639 websites use Amazon Pay in the U.S. Lately, 6,645 sites have stopped using it, while 8,202 others have started using it.
About 59,513 different domains use Amazon Pay, and its major consumers are TikTok and IMDB.
In October last year, Japan and Germany had bigger growth rates of Amazon Pay than America. Roughly 82% of Germans have heard about Amazon Pay before.

Number and Share of Merchants Who Use Amazon Pay

(Reference: statista.com)

Amazon Pay has a larger market share in the United States than in the UK, Germany, and Australia.
Amazon Pay statistics are much more common in the US than in any other country.
The estimates based on website tracking and the technology for Payout and Payment Processing show this. However, it is worth noting that these figures are estimates and may change depending on the classification system used.
Even so, Amazon Pay statistics data show how widespread Amazon Pay is in the US while also showing its increasing importance elsewhere, like Asia. For example, estimated figures show that as of February 2024, around 6% of merchants in Japan who use payment acceptance or processing technologies have Amazon Payments appearing on their websites.

Industry Segments Statistics Utilizing Amazon Pay

According to the graph, 12.31% of Amazon Pay consumers use the service for clothing purchases. Other fields comprise foodstuffs and drinks (4.44%), home gardening materials (3.78%), and sportswear (3.45%). Amazon Pay’s most popular version is 3.0.20, with a share of about 3.47% in online transactions.
The addition of Amazon Pay statistics led to 6645 drop-outs by websites, while nearly 8202 new ones incorporated it. It now has seven updated editions and ranks in the top three payment processors, plus checkout buttons.
In the USA, 3,800 offline stores accept this payment option. Corporate payments can also be made using this service through more than 1,000 Amazon-sponsored apps.
In the United States, approximately 15% of Amazon Pay users intend to keep using it, with a loyalty rate of 71%. Regarding advertisements for Amazon Pay, 21% of Americans were exposed to them during the last three months of 2022, while 78% can recognize the brand by its logo or name. Additionally, 35% of users prefer Amazon Pay as a payment method.
By October 2022, Japan and Germany had greater awareness levels for this service than the USA. It is used in about 105 countries worldwide, and men and women use it equally.
In Germany, Amazon Pay ads were spotted by about 18% of users within three months, with loyal customers making up 76% and repeat users making up 19%. According to Amazon Pay statistics, 82% of Germans have a strong preference for it, with 29% expressing a strong preference for it.
On the other hand, in the United Kingdom, 80% of people know about Amazon Pay, but it is liked by only 22%. Saxons who use the platform frequently constitute 17%, while 15% have seen its ads in the last three months.

Amazon Pay Customers Statistics

(Reference: 6sense.com)

Amazon Pay Revenue Statistics

(Reference: businessofapps.com)

Amazon Pay statistics state that Amazon Pay sales amounted to $48 billion at the time and increased steadily throughout the period, reaching $74.4 billion by 2013.
This period recorded huge growth for the company’s turnover, which rose above $100 billion in 2015 to $135.9 billion within two years.
Within a short span (2017-19), they reported unheard-of progress, with revenues moving promptly upwards from the present value of USD 177.8 billion until they finally hit USD 280.5 billion.
The pandemic accelerated Amazon’s growth such that its revenue went up from 386bnUSD during 2020 alone, hitting almost double the amount within the next year, reaching 470.8 bn USD as of December 2021
From $5232 billion in 2022 to an expected $5749 billion just three years later, in 2023, this signifies an increase in Amazon’s sales every single year since we started monitoring them closely.

Companies Using Amazon Pay (Revenue)

(Reference:lovieawards.eu)

It is a well-known fact that most firms (60%) in the world are classified as having small-scale sales (less than $50 million), thus indicating extensive usage of Amazon Pay.
Other big-time organizations that earn more than US1 billion are also in the sample, and they use it, too.
Similarly, 20% of medium-sized firms have chosen to use Amazon Pay to process payments.

Amazon Pay Statistics By Demographics

(Reference: statista.com)

As of December 2016, online users in the United States conducted an age-based categorization of Amazon Payments. During this survey period, 76% of Generation X individuals knew about its existence, yet its actual utilization stood at a low of 28%.
The segment of people aged 25 – 34 years is predominantly frequented by Amazon Pay in a way that it is responsible for about 25.85% of the payment platform users, which shows that some people from diverse age backgrounds are regular users of Amazon Pay.
Nevertheless, only 8.14% are recorded as users over 65 years old. Moreover, women slightly outnumber men in utilization rates, with 51.5% females against 48.9% males.
This tells us something about how all-inclusive and widely accepted it is by various population categories.

Stores That Installed Amazon Pay

(Reference: ecommerce.aftership.com)

Google Tag Manager: The next most popular was the Google Tag Manager, which has been used in 3,070 different stores, translating to 19.49% of the total market share.
Facebook Pixel: This software can also be found on 2,110 sites, representing 13.41% penetration.
Google Ads & Google Ads Conversion Tracking: Two other important ad software packages are used mainly by about only 1140 stores, comprising a 7.26% rate in the sector.
Paypal: It has been installed in about 1,722 stores, giving a usage figure of around 6.82%.
When you look at these statistics, it is evident that Trust Shop serves 874 stores, which amounts to 5.55% on average.
PayPal Marketing Solutions: Besides Klaviyo, which has been adopted by roughly 710 shops, summing up to 4.51% of overall figures.
Microsoft Advertising: It is utilized by 633 establishments, amounting to 4.02% when all others are taken into account.

Monthly Sales of Amazon Pay’s Customers By Region

(Reference: ecommerce.aftership.com)

In the month of Amazon pay sales, the United States contributed the largest percentage, 49.01% for 27.35 billion dollars, followed by Germany, which contributed 11.88 billion dollars, making a total contribution of 21.28%.
Japan, Italy, and the United Kingdom contributed $3.21 billion (5.76%), $1.87 billion(3.36%), and $1.73 billion(3.10%), respectively.
After that comes Spain with a sum of $780.62m (1.40%) and France with another $726.98 m (1.30%).
Saudi Arabia received 446.37 million United States dollars, Austria 316.11 million dollars, and the Netherlands 223.05 million dollars, respectively.
The remaining sales after deducting these major countries’ contributions were 7.27 million dollars in Other category goods, which is equivalent to 13% of overall sales.

Digital Payments Statistics

(Source: aboutamazon.in)

The rise in the use of digital payments has been fueled by several factors, including increasing consumption, the growing availability of cheap Internet, the development of an ecosystem for digital payments, and the increase in digital infrastructure.
Over five years, retail digital payments have increased from $300 billion in FY 18 to $3.6 trillion in FY 24. It is projected that this amount will reach $7 trillion by 2030, according to the study.

Monthly App Spend of Amazon Pay’s Customers

The most money is spent on Amazon Pay apps under Apparel, which accounts for 21.65% of total spending or $2.79 million out of the total amount spent on all categories.
Beauty & Fitness is next with $2.32 million (18.01%), followed closely by Food & Drinks and Home & Gardens with $1.96 million (15.26%) and $1.79 million (13.93%), respectively.
It is worth noting that Health apps had $1.56 million in costs, which was 12.15%.
Sports apps pulled out $895.16K while 3.81% of the industry’s Consumer Electronics invested only $490.61K, again indicating why Persians prefer cats over dogs, which consumed mere ese doses at this time frame, thus generating lower revenues.
Only three categories of respective Pets & Animals earned between them close to nothing, just at about $457.85K. Such minimalism defined their lifestyle.
Considering all Art Entertainment and Travel, none will evoke greater sums—each amounting to only $189.52K (1.47%). Lastly, Others made up 23285 (1.81%) overalls, among others within that parameters, more than ten times less than sports games-related variables did.

Amazon Pay Web Traffic

In the global web sphere, Amazon remains the busiest online stop, ranked as the fourth most favored spot on US soil. In less than a year, improved performance brought more than 1 billion new visitors to this e-commerce giant. By June 2024, Amazon had recorded around 3.25 billion visits.
It is also worth mentioning that more than half of this amount comes from phones, which shows how often people are using their phones nowadays.

Amazon’s Pay Market Share

As of 2023, Amazon has a 37.6% market share and is a significant player in e-commerce in the United States.
It is projected that it will account for more than 40% of all US e-commerce sales by 2024.
In terms of world market presence, Amazon comes second only to Alibaba.
Still, projections provided by Statista show that by 2027, this ordering may change, with Amazon’s yearly online sales expected to surpass $1.2 trillion compared to Alibaba’s.

Amazon Pay – Driving Business Growth

To have convenience with their purchases, people often prefer Amazon Pay as an easy method of payment with one click, which helps to avoid any potential loss of sales due to users having to type out card numbers themselves.
Amazon Pay statistics data shows that online payments may affect buying behavior by 10.4% for Generation Z, 8% for Millennials, 5.62% for Gen X, and 2.3% for Baby Boomers.
The speed and effectiveness of Amazon Pay’s checkout process minimises cart abandonment rates and raises conversion rates by 14%, proving that streamlined transactions can positively affect sales performance.
The risk of online payment fraud has significantly decreased by 90% compared to conventional banking transactions, which is made possible by Amazon Pay’s advanced security features.
Therefore, automating payment processes gives an advantage over competitors during this era when individuals prefer visiting sites that offer effortless transactions.
In addition, Amazon Pay simplifies business relations through its diverse products; hence, users can compare and choose from among many options provided on Amazon’s website.

Future Trends of Amazon Pay Statistics

Amazon Pay statistics show that revenue is expected to consistently increase, and it could cross $600 billion US dollars in 2025 as more people worldwide embrace digital payment solutions.
Southeast Asia, Latin America, and Africa are anticipated to be the new regions that will enhance Amazon Pay’s user base, with annual market growth rates estimated at 15-20% in these areas.
Amazon Pay might widen its services by further integrating them with loan and insurance services, thereby leading to a 10-15% rise in revenues by 2026.
In Europe, countries like Germany and the UK are already strongholds for Amazon Pay.
Users continue increasing their usage, with transaction volume expected to grow between 5% and 7% annually over the next few years.
It has been estimated that transactions made using Amazon Pay via mobile devices will rise to 60% of all such transactions by 2025, from an approximation of 55% as recorded in 2023. This change can be attributed to the increase in smartphone internet shopping.
The expenditure on security measures and fraud prevention technologies is expected to increase by 20% annually, which is part of Amazon’s belief that transactions should be conducted securely.
By 2025, Amazon Pay is expected to have more partnerships with local and international merchants, leading to an increase in the number of people accepting this payment method by 12 to 15%.

Conclusion

Amazon is the leading global e-commerce platform, offering a range of payment options, including pay later, debit cards, credit cards, EMI, Amazon Pay, and UPIs, all designed to simplify the shopping experience. Despite this, consumer awareness of Amazon Pay’s features is still developing. However, as online payment options continue to expand, millions of websites are expected to adopt Amazon Pay shortly.

Amazon Pay Statistics shows various services across different countries, such as paying for electricity, telephone, and gas bills and mobile recharges. Users can also earn coupons through the platform that can be redeemed on various websites. With its user-friendly interface, Amazon Pay is becoming an essential payment option for online shopping

Amazon Pay Statistics By Demographics, Customer, Revenue, Market Share and Facts